Here are a few short descriptions for a Brightening Serum:

Short & Sweet:

• "Radiance Reveal: Brightening Serum for a luminous complexion."
• "Glow Up: Brightening Serum for brighter, smoother skin."

Benefit-focused:

• "Fades & Illuminates: Brightening Serum for fading dark spots and illuminating skin."
• "Even & Bright: Brightening Serum for an even-toned, radiant complexion."

Descriptive:

• "Skin-Illuminating Serum: Targets dullness and dark spots, revealing a brighter, more radiant complexion."
• "Revitalizing Formula: Brightening Serum helps improve skin tone, reduce the appearance of dark spots, and promote a healthy glow."

You can further customize these descriptions by:

• Adding specific keywords: (e.g., "anti-aging," "oil-free," "sensitive skin")
• Mentioning key ingredients: (e.g., "hyaluronic acid," "vitamin C")
• Highlighting a unique selling proposition: (e.g., "water-resistant," "long-lasting")

Additional Tips:

• Consider the target audience: Tailor your descriptions to the specific needs and preferences of your ideal customer.
• Use strong verbs: Action verbs like "brighten," "smooth," and "hydrate" can make your descriptions more impactful.
• Keep it concise: Use clear and concise language to avoid overwhelming potential customers.